How to ignite your business in challenging times

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How to ignite your business in challenging times

Very few things could be more challenging than the arrival of a global pandemic that alters the way we live, play and work. The impact of COVID-19 has been particularly significant for small businesses which often do not have deep pockets to weather difficult market conditions.

As COVID-19 continues to spread around the world, societies are continuing to face unprecedented challenges and the key is resilience, which is the ability to go on with life and continue to find purpose and meaning in not only your existence, but the work that you do while facing hardship.

Bongani Bingwa, 702 Presenter

Bingwa hosted a webinar with panelists Alan Shannon, Executive: Small Business and Professional Banking (Client Engagement) at Nedbank, and business growth expert Matsi Modise, founder of Furaha Afrika Holdings, to examine the adversities faced by small businesses and to look at ways for them to not only survive, but thrive.

As Bingwa put it, the last six months have required small business to adapt or die.

Shannon agrees, saying that the impact of temporary closures due to the various levels of lockdown has been significant.

“Entrepreneurs have fixed and variable costs and trying to navigate those costs while business is disrupted is a massive challenge,” says Shannon.