The Humans Narrative

The Humans Narrative is a distinguished photojournalism agency rooted in the heart of storytelling. Established with a profound mission to capture and communicate the essence of human experiences through visual narratives, the agency has carved a niche in the industry for its compelling approach to photography. Led by seasoned photojournalists Armand Hough, The Humans Narrative excels in documenting both the extraordinary and the everyday moments that define our world. From bustling cityscapes to remote corners of the globe, their work transcends cultural boundaries, offering viewers a window into diverse landscapes, traditions, and human emotions. What sets The Humans Narrative apart is their commitment to authenticity and ethical journalism.


Quote from Thuli on why they were chosen as a finalist:

"The Humans Narrative is reshaping the commercial photography landscape by fusing the authenticity of photojournalism with the strategic goals of brand storytelling. In a market often dominated by polished, staged visuals, the agency brings a raw, human-centred approach that resonates more deeply with audiences seeking honesty and connection. Their work goes beyond selling a product or service; it tells the story behind the brand, the people who drive it, and the communities it touches. "