Out of Home Market Place

Out of Home Market Place is disrupting the outdoor media space and democratising access to outdoor advertising space. They have created a digital platform that allows suppliers (media owners) to register their data, assisting them with compliance with regulations, digital location identification, consistency in pricing, and storage of asset images. They have integrated with Google Mapping, which provides a street view of billboards, confirming the existence of assets and offering a decent understanding of traffic or road usage by targeted audiences.

• Business Owner: Lutic Mosoane
• Website: www.ooh-marketplace.com
• Contact No: +27(0) 63 133 4808
• Email: lukhanyo@ooh-marketplace.com
• Appeared on: 702

Quote from Thuli on why they were chosen as a finalist:

"Out of Home Market Place is the Uber of Outdoor Advertising. They have aggregated over 66 Small to Medium suppliers of advertising spaces, amassing over 4000 traditional advertising spaces, with approximately 100,000 transit media spaces. They are disrupting the manual process of acquiring these advertising spaces through a query-driven digital framework that gives agencies real-time searches of asset locations, availability of Billboards, with the added advantage of negotiated rates with suppliers also in real-time."