The Sauce Queen's business model is characterized by innovative approaches, leveraging exceptional flavour and value adding to create new value propositions and serve customer needs more efficiently. We created a new segment in an existing market to reach unserved or underserved customers with our multi purposed and multi-use condiment sauces.
"The Sauce Queen has managed to go into the competitive condiments sector and create a niche market for themselves. The smoky BBQ sauce has become popular and they started selling it directly before managing to put into the shelves of leading retailers. They have received signed a deal with Massmart to put their sauce at Makro stores."